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Hippo CMMS Identity and Brand Expression

CHALLENGE
Keep pace with a rapidly growing client base by refreshing the Hippo identity, and taking the brand to the next level.   

INSIGHT
With a distinct and memorable name like Hippo, incorporating the animal into the logo was a natural choice. However, the identity still needed to be an appropriate representation of a professional, stable technology company

RESULTS
The hippo is constructed out of basic geometric shapes, reflecting Hippo’s promise to make complex problems simple. The colour palette and identity are both bold and friendly, bringing personality alongside professionalism.

ClientHippo CMMSProjectIdentity and Brand ExpressionLinkwww.hippocmms.com