Noventis Credit Union Brand Expression

CHALLENGE
Noventis Credit Union was not looking to update their logo, but needed to complement the existing logo with a more complete visual brand that was memorable and uniquely Noventis, along with establishing key brand messages and creating a tagline.

INSIGHT
Noventis branches are found throughout smaller communities north of Winnipeg. The brand needed to reflect this unique local identity, and communicate the values of personal attention, local involvement, and a solutions-focused approach that were revealed through a separate research process.

RESULTS
Branch locations played into the brand expression imagery and the “North of Ordinary” tagline, and the whimsical illustration style and familiar voice were warm and personal. Messaging reflected an optimistic, can-do approach to each client. Following internal rollout, the brand was carried through to external campaign efforts.

Note: When working through a brand expression, we gather found images to serve as inspiration, and to convey the eventual intended direction of photography and design for the brand. This means that we may not own rights to the images seen here, and these inspiration images are for placement only and never used in any actual work produced following the brand expression process. To learn more about brand expression, read this post.