Facebook's Declining Page Reach

Facebook's Declining Page Reach

Facebook announced almost a month ago that it was further reducing the organic reach of Page posts to only 1% – 2%. The decline started a few months ago, when it made an algorithm change to its News Feed, impacting what users saw. Pages immediately felt the effects, as organic reach per post suddenly declined to approximately 6%. But to go even further to only 1% - 2% has many marketers mad and wondering whether Facebook is the right medium to reach their audience.

As a Page admin for one of our clients, the change has been more than frustrating. We’ve worked hard with our client to grow their Facebook page, and worked hard to develop content relevant to our audience. And it hasn’t all been done for free – our client is no stranger to sponsoring posts and buying ad space on Facebook.

Users have actively chosen to engage with our client’s brand by Liking their Facebook page. They want to know what’s going on and want to dialogue with our client’s brand. So what now? I’ve been reading plenty of articles, researching, and doing a lot of trial and error to figure out how to engage our audience again. But time will tell what works and what doesn’t!

What Type of a person are you?

Once every week a bunch of bright sparks at Fusion huddle together to share what inspires them.

So what inspires us? When it comes to inspiration we all get inspired by different things or at times same thing but in different ways. Our inspiration is also reflection of our subconscious and our motivation.

In our last huddle, James Diato, Red River College student who was here for work placement shared his portfolio. Most of his work was very typographical or maybe that’s what my subconscious got attracted towards the most in his portfolio. But that certainly inspired me to do a little fun exercise based on Type (Character, Font, Typeface).

People have personalities and so do Typefaces. If that’s the case, then people must have typefaces unique to their personalities. What typeface comes to your mind when you read the word “Walt Disney”? Now what typeface comes to your mind when you think of the word “Army”? No revelation there! Most of you probably already know this.

It becomes particularly interesting when you try to associate a typeface to the people you know!
So my little exercise was about that. Associating typeface with the people I work with, daily. I doodled the very first impression that came to my mind when I think of a name of a colleague. I didn’t want to over think so I gave myself 10 minutes to finish all the sketches.
I have used basic fonts and added some accents by manipulating a character along with colour to illustrate my first impression of a name. It’s interesting to see that my inspiration for different people came from a variety of things. For some the first impression was the personality, for some their style, some their role, their skill for something, for some an earring and for some it was a mix of different things they are into.
Disclaimer: This is just my personal impression and not meant to judge or offend anyone. Any resemblance to your character, clothes, colour, class, creed or cat is purely coincidental.

Have fun and take it easy!

National Win at the MACU Awards

Yay! Fusion’s “Our Stories” TV commercial and branding campaign for Assiniboine Credit Union picked up two AIM (Achievement in Marketing) Awards at the MACU (Marketing Association of Credit Unions) gala recently held in Halifax. There were 167 entries - the most ever at the long-running national competition.

Over here we’re very excited to have received the nod both internationally (Telly) and nationally (AIM) for the TV spot, and so is our client! “I think I will always view our little TV spot as brilliant in its simplicity. I’m not the least bit surprised it stood out from the crowd and won.”