We have all invested time and energy developing our branding resources to use when working with clients on their brand identity. Now Scott Thomas of Simple.Honest.Work. in Chicago has maybe come to our rescue with what he believes is the ultimate tool to make it even simpler and more effective.

With the help of Mark Temkin, one of the people behind the game “Cards Against Humanity”, Thomas has created a deck of cards with adjectives used by many of us to help clients define who they really are and are not. Each team member gets their own deck to sort through and then as a team decide what really applies to them and what definitely does not. Pretty simple.

Instead of funding the project on their own, they turned to Kickstarter.com to crowd source and have so far raised more than their goal. They are now also working on a “Not safe for the workplace” version, again with the “Cards for Humanity” people (I wouldn’t want to accidentally mix those decks up).

This venture will be interesting to follow and although I believe we will stick to our own tried and true methods, I can see these cards showing up in some branding agency boardrooms, or more likely, the “not safe” version being played every Friday afternoon in the lounge. Check it out!

https://www.kickstarter.com/projects/simplescott/the-brand-deck