Not the same old, same old.

The other day, I was talking with one of my colleagues at Fusion about how much…


Why your Social Media Return is Negative

Why your Social Media Return is Negative

A couple of years ago, a study revealed that 74% of CEOs think that marketers…


Let’s Get Really Social!

Let’s Get Really Social!

Near Field Communications, or NFC, is the real-life version of a Minority…


Audience? What Audience?

We marketers often ask our clients about their audience. Who is your target…


The Rise of Neuro-Marketing

The Rise of Neuro-Marketing

Ever go into a mall parking lot and smell delicious and tempting food wafting…


Grabbing Attention with Online Ads

People love to look at people. When you show faces, you grab attention. When…


The Changing Face of Marketing

The Changing Face of Marketing

And we're talking serious change. Advertising targeting has been, well, for the…


Mobile Users Quick to Leave Your Site if Experience Not Great

We all know that mobile shopping is growing. According to studies by…


2/3 of online adults use social networking sites

2/3 of online adults use social networking sites

People are loving social networking! After email and search engines, social…


Social Media Growing with Middle-aged People

Social Media Growing with Middle-aged People

Pew Research has just released a study called “Social Networking Sites and our…