2B or not 2B … B2B marketers no longer have any choice
Social marketing has become an inescapable aspect of our daily lives. It’s…
Not the same old, same old.
The other day, I was talking with one of my colleagues at Fusion about how much…
Why your Social Media Return is Negative
A couple of years ago, a study revealed that 74% of CEOs think that marketers…
Audience? What Audience?
We marketers often ask our clients about their audience. Who is your target…
The Rise of Neuro-Marketing
Ever go into a mall parking lot and smell delicious and tempting food wafting…
Grabbing Attention with Online Ads
People love to look at people. When you show faces, you grab attention. When…
The Changing Face of Marketing
And we're talking serious change. Advertising targeting has been, well, for the…
Mobile Users Quick to Leave Your Site if Experience Not Great
We all know that mobile shopping is growing. According to studies by…
2/3 of online adults use social networking sites
People are loving social networking! After email and search engines, social…