Does Controversial Advertising Sell Product?

Does Controversial Advertising Sell Product?

I recall fighting tooth and nail over some of the ideas my creative team would…


Human Rights Museum

For Izzy (and Terry)

The Canadian Museum for Human Rights is opening this week (Friday, September…


2B or not 2B … B2B marketers no longer have any choice

2B or not 2B … B2B marketers no longer have any choice

Social marketing has become an inescapable aspect of our daily lives. It’s…


Not the same old, same old.

The other day, I was talking with one of my colleagues at Fusion about how much…


What Type of a person are you?

Once every week a bunch of bright sparks at Fusion huddle together to share…


The Rise of Neuro-Marketing

The Rise of Neuro-Marketing

Ever go into a mall parking lot and smell delicious and tempting food wafting…


Communicating on your Facebook Business Page

Communicating on your Facebook Business Page

Your Facebook business page can be addictive and very time-consuming, and it…