January 16, 2015
Does Controversial Advertising Sell Product?
I recall fighting tooth and nail over some of the ideas my creative team would…
September 15, 2014
For Izzy (and Terry)
The Canadian Museum for Human Rights is opening this week (Friday, September…
November 16, 2013
2B or not 2B … B2B marketers no longer have any choice
Social marketing has become an inescapable aspect of our daily lives. It’s…
June 11, 2013
Not the same old, same old.
The other day, I was talking with one of my colleagues at Fusion about how much…
April 19, 2013
What Type of a person are you?
Once every week a bunch of bright sparks at Fusion huddle together to share…
November 19, 2012
The Rise of Neuro-Marketing
Ever go into a mall parking lot and smell delicious and tempting food wafting…
July 17, 2011
Communicating on your Facebook Business Page
Your Facebook business page can be addictive and very time-consuming, and it…