Mobile Advertising Growth Monopolized

Mobile Advertising Growth Monopolized

Mobile seems to be the place that we’re all headed. And Facebook is the place…


The Death of the Checkout Line?

The Death of the Checkout Line?

Who likes to stand in line for the privilege of buying something? How many…


Attachment to Social Media Brands

Attachment to Social Media Brands

Facebook is on top in a new survey by UTA Brand Studio and uSamp in the…


2B or not 2B … B2B marketers no longer have any choice

2B or not 2B … B2B marketers no longer have any choice

Social marketing has become an inescapable aspect of our daily lives. It’s…


Not the same old, same old.

The other day, I was talking with one of my colleagues at Fusion about how much…


Why your Social Media Return is Negative

Why your Social Media Return is Negative

A couple of years ago, a study revealed that 74% of CEOs think that marketers…


Let’s Get Really Social!

Let’s Get Really Social!

Near Field Communications, or NFC, is the real-life version of a Minority…


Audience? What Audience?

We marketers often ask our clients about their audience. Who is your target…


The Rise of Neuro-Marketing

The Rise of Neuro-Marketing

Ever go into a mall parking lot and smell delicious and tempting food wafting…


The Changing Face of Marketing

The Changing Face of Marketing

And we're talking serious change. Advertising targeting has been, well, for the…