Cards Against Humanity – for Branding?
We have all invested time and energy developing our branding resources to use…
Does Controversial Advertising Sell Product?
I recall fighting tooth and nail over some of the ideas my creative team would…
So you want more Instagram followers?
In our current social media-filled world where everyone is vying for attention…
Mobile Advertising Growth Monopolized
Mobile seems to be the place that we’re all headed. And Facebook is the place…
The Death of the Checkout Line?
Who likes to stand in line for the privilege of buying something? How many…
Attachment to Social Media Brands
Facebook is on top in a new survey by UTA Brand Studio and uSamp in the…
2B or not 2B … B2B marketers no longer have any choice
Social marketing has become an inescapable aspect of our daily lives. It’s…
Not the same old, same old.
The other day, I was talking with one of my colleagues at Fusion about how much…
Why your Social Media Return is Negative
A couple of years ago, a study revealed that 74% of CEOs think that marketers…