Applifast Rebrand

Use employee and customer research to gain insight into the Applifast brand; create an identity and brand expression that reflect the research.

With loyal customers, dedicated employees, and years of growth, Applifast had become a go-to supplier in the industrial fasteners industry. The research process made it clear that the existing brand didn’t reflect the high level of extra support, extensive knowledge, and trusting relationships the company was known for.

The new identity illustrates Applifast’s reliability, attention to detail, and commitment to a job done right. The identity elevates the brand, reflecting their top-of-the-line status and providing a foundation to build on moving forward.

ClientApplifastProjectLogo and business cards