Cornwall Centre + Hillberg & Berk Promotion

CHALLENGE
Increase awareness and sales of Cornwall Centre Gift Cards, while also promoting and boosting sales for Centre retailer Hillberg & Berk.

INSIGHT
Cornwall Centre Gift Cards are not only a great gift, but a great way to get shoppers into the Centre. By strategically teaming up on gift-with-purchase promotions, the Centre can not only build awareness of the Gift Card, but promote and boost sales for key tenants. The Cornwall Centre + Hillberg & Berk gift-with-purchase promotion coincided with Black Friday week, giving added incentive to choose Cornwall Centre for this major shopping day.

RESULTS
By the morning following Black Friday, Cornwall Centre had completely sold out of the Hillberg & Berk gift-with-purchase. Cornwall Centre Gift Card sales were up 35% for the two-week period, year-over-year.