FCMHR Fundraising Campaign

CHALLENGE
Inspire Canadians to financially support the Canadian Museum for Human Rights.

INSIGHT
After a decade of dreaming, planning, and fundraising, the Canadian Museum for Human Rights was nearing completion, and needed a last push for donations before opening its doors to the public. Dramatic imagery illustrated the Museum’s ‘darkness to light’ concept and a positive, inspiration tone created anticipation and support for this important and groundbreaking museum concept.

RESULTS
Thanks to the generosity and support of Canadians, the Canadian Museum for Human Rights was completed open to the public. See the Opening Gala invite here.