Maple Leaf Agri-Foods Recruitment Campaign

CHALLENGE
Show Maple Leaf Agri-Foods as a vibrant, desirable organization to build a long-term career.

INSIGHT
Maple Leaf Agri-Foods’ HR department wanted to attract a more diverse group of potential employees, including young professionals and women. With excellent benefits, opportunity for growth and training, and a range of jobs, the company is ideal for a long-term, successful career.   

RESULTS
A bold new colour palette, attractive, representative photography, and modern design catch the eye of job seekers. Messaging speaks to how a position with Maple Leaf Agri-Foods is more than just a job – it’s a career, and a life.