Noventis Credit Union New Branch Campaign

CHALLENGE
Introduce the new Noventis Credit Union brand, while also announcing a branch opening in a new market.

INSIGHT
After completing an intensive branding process, it was time to share the new Noventis with the market. This coincided with the opening of the credit union’s first branch in Selkirk, Manitoba. We needed to communicate Noventis’ benefits and values to this new audience, and make sure they stood out among other local options.

RESULTS
The witty, personal brand voice and warm visual style was unique in the financial sector. Curiosity was piqued with teaser boards and benches, followed by reveals featuring the logo and new location.