Queen City Current Digital Awareness Campaign

CHALLENGE
Build awareness for Queen City Current, Cornwall Centre’s style, beauty, and lifestyle blog.

INSIGHT
In Queen City Current’s first year, Facebook’s advertising platform and programmatic ads were the perfect media to find and build an audience for the blog. Ads promoted the blog with engaging photography that spoke to the quality and types of content, and at the same time promoted Cornwall Centre’s Facebook page.

RESULTS
The Facebook ad sets generated 838,872 impressions combined for spring and fall campaigns. Programmatic ads generated 1,001,506 impressions with 1,282 clicks during the spring campaign, and 1,010,059 impressions with 1,61 clicks during the fall campaign.