St. Vital Centre Blanket Scarf Tutorial

CHALLENGE
Showcase retailer product on St. Vital Centre’s blog, Spark; position the Centre as an expert by providing tips and tricks for wearing the trend.

INSIGHT
In this Spark post, we brought in a talented and experienced stylist to not only style the season’s biggest trend, but to walk us through exactly how to wear the blanket scarf in several fun ways. 

RESULTS
Interesting camera work, clear views and instructions, and a big dose of personality make the video both useful and fun.