St. Vital Centre Spark Pre-roll Video

CHALLENGE
Raise awareness and clicks to Spark with a pre-roll video on local news website.

INSIGHT
A pre-roll video needs to communicate both the brand and relevant information in just 15 seconds. It also needs to be engaging enough to convince web users to watch it before their selected video plays. To introduce Spark, we went for a high-energy, fast-paced solution with a unique, distinctive style to grab attention, and set the tone for the quality and style of the content on Spark.

RESULTS
The video is bold and arresting, enticing views and serving as a great introduction to Spark.