1. You don’t have a strategy on social media. Posting haphazardly, tagging a couple accounts, and calling it a day doesn’t cut it – it’s important to have a plan and specific objectives.
2. You’re not up-to-date with algorithm changes. Facebook is notorious for regularly changing the way content is prioritized and served – if you don’t keep up, no one will see what you’re posting.
3. Your strategy doesn’t include paid social. Facebook says we should eventually expect organic reach to hit zero – so unless you want to be talking to yourself, you’ll need to allocate budget for paid posts to supplement your organic efforts.
4. You’re posting, but not engaging with the community. Engagement is a two-way street and social media is a great opportunity to connect with your followers and be part of a conversation.
5. You haven’t found the posting frequency sweet spot yet. Posting once a month won’t cut it, but you also don’t want to overwhelm your followers with 10 posts a day.

Need a little help coming up with content? Check out our post on curating quality content for your feed.