St. Vital Centre Behind Closed Doors Campaign

CHALLENGE
Generate awareness, excitement, and ticket sales for St. Vital Centre’s annual charity shopping event.

INSIGHT
Behind Closed Doors is a ticketed, after-hours event in support of local charities. With retailers pulling out all the stops with in-store events, prizes, giveaways, and sales, in 2018 we shifted the focus of marketing to really centre around the experience. The extensive campaign includes programmatic and social media buys, cinema video, radio, print, and extensive in-Centre graphics – all creating buzz and anticipation for the big night.

RESULTS
Ticket sales for the 9th annual Behind Closed Doors were strong, and to date the event has raised over $375,000 for local charities.