March 7, 2014
Social Slang
You’re “up on the times” right? Well, here’s a test: #YMCMB For those of you…
November 16, 2013
2B or not 2B … B2B marketers no longer have any choice
Social marketing has become an inescapable aspect of our daily lives. It’s…
July 23, 2013
5 Reasons Content is the New Currency
Money can’t buy trust. But social media content can. As our friends at Ogilvy…
June 11, 2013
Not the same old, same old.
The other day, I was talking with one of my colleagues at Fusion about how much…
March 19, 2013
Why your Social Media Return is Negative
A couple of years ago, a study revealed that 74% of CEOs think that marketers…
February 4, 2013
Let’s Get Really Social!
Near Field Communications, or NFC, is the real-life version of a Minority…
December 19, 2012
Audience? What Audience?
We marketers often ask our clients about their audience. Who is your target…
November 8, 2012
Grabbing Attention with Online Ads
People love to look at people. When you show faces, you grab attention. When…
October 23, 2012
The Changing Face of Marketing
And we're talking serious change. Advertising targeting has been, well, for the…
November 29, 2011
Mobile Users Quick to Leave Your Site if Experience Not Great
We all know that mobile shopping is growing. According to studies by…