How GoogleMyBusiness Can Optimize Your Visibility

How GoogleMyBusiness Can Optimize Your Visibility

As Google is the top search engine and review platform, it’s important to stay visible and current with your business. Nearly 46% of all Google searches are looking for local information and 4 out of 5 consumers use search to find local information.

Here’s how you can utilize GoogleMyBusiness to increase your visibility and reach.

Use It or Lose It – Appear on Lists You Otherwise Wouldn’t

Without a listing through GoogleMyBusiness, you likely won’t appear on Google Maps, and you risk what is many people’s first option for searching your business having the old or wrong information. GoogleMyBusiness provides a centralized space with all of your information (address, hours of operation, reviews, etc,.)

These are highly prominent listings that stand out to users when displayed and are eye-catching listings you don’t want to miss out on being a part of.

Think Ahead and Create an FAQ

Customers are always going to have questions. Get ahead by pre-populating the questions sections with questions and answers you think may come up for first-time visitors (Is there parking? Is it wheelchair accessible? etc,.) to enhance your business’ listing and ensure that answers are as easy to find.

Include Keywords

Like any and all traditional website SEO, Google uses a variety of signals to optimize search results and help you connect with your audience. Remember to include important keywords and certain phrases in your business’s listing. Use these SEO keywords in your description and for any Local Post’s you make to your audience.

Visual Content is Key

Just like any other social platform, you want your content to leave a lasting visual impression. According to Google, businesses with images attached have 42% more requests for directions and more clicks to their websites. Highlighting a key part of your business visually is a great way to showcase your business. Add your business logo, office, products, etc. and boost your visibility.

Don’t Dismiss Reviews, Highlight Them

Google reviews can influence your search results rankings as well as click-through rates. Collect the reviews to boost your credibility and stand among the rest. Encourage your customers to give you a review and respond to both positive and negative reviews when you have the chance.