Of all the social media marketing tools that business to business marketers use, LinkedIn ranks as number one. A report by B2B Online states that over 25% of social B2B marketers picked LinkedIn as their most important tool. 20% mention Facebook while 19% say Blogging is most important. Interestingly, only 13% selected Twitter as their number one tool and YouTube is tops for just 7%.

They are used for different purposes, of course…LinkedIn more for lead generation and Facebook for promotion.

Social Media Marketing Landscape

75% of B2B social marketers do not measure their ROI for these tools, but Bob Felensthal, B2B Publisher, says they do enjoy an average of a 10% lift in website traffic.

Sources: B2B Online www.btobonline.com/section/researchreports5

MarketingProfs www.marketingprofs.com/charts/2011/4837/linkedin-top-social-tool-for-b2b-marketers