Social media usage

LinkedIn Tops in Social Media for Business to Business Marketing

Of all the social media marketing tools that business to business marketers use, LinkedIn ranks as number one. A report by B2B Online states that over 25% of social B2B marketers picked LinkedIn as their most important tool. 20% mention Facebook while 19% say Blogging is most important. Interestingly, only 13% selected Twitter as their number one tool and YouTube is tops for just 7%.

They are used for different purposes, of course…LinkedIn more for lead generation and Facebook for promotion.

Social Media Marketing Landscape

75% of B2B social marketers do not measure their ROI for these tools, but Bob Felensthal, B2B Publisher, says they do enjoy an average of a 10% lift in website traffic.

Sources: B2B Online