CancerCare Manitoba Foundation Risk Reduction Campaign

CHALLENGE
Deliver a strong and effective campaign that will help CancerCare Manitoba Foundation educate Manitobans on making choices that greatly reduce cancer risk.

INSIGHT
With such an important message to communicate, the campaign needed to be strong, clear, and simple. In keeping with the brand expression we developed, it also needed to feel positive, inspirational, and personal. Finally, the Foundation wanted to tie this campaign back to their ongoing More Tomorrow’s Together message.

RESULTS
Motivational ‘action words’ for each risk reduction factor accompany vignettes that illustrate choices that reduce your risk of cancer, thereby protecting your “tomorrows” with loved ones. All media point back to the campaign landing page. The campaign is ongoing long-term, with a rotation of TV spots, online pre-roll video and programmatic ads, social media ads, radio, and digital billboards.