Lennard Taylor Brand Expression

CHALLENGE
Create a brand expression for Lennard Taylor, a high-quality, fashion-forward women’s clothing line, that would allow them to capitalize on exciting new opportunities and take their brand to the next level.

INSIGHT
Lennard Taylor had been growing rapidly, becoming more in-demand and well-known around the world. With the opportunities coming their way, they wanted to take the time to develop a strong brand that reflected the quality of their products and the underlying philosophy of the company. They needed visual tools – design devices, fonts, colour palette, and photography direction – as well as a defined brand voice with key messaging for their in-house marketing team to use moving forward.

RESULTS
A simple colour palette that reflected their bricks-and-mortar location made it easy for them to link the online and physical touchpoints of the brand. Development of a strong voice and some key messages made future marketing efforts more efficient and consistent. A collection of photography inspiration was put together to guide future photoshoots, and design inspiration was compiled to inspire and ensure everything from clothing tags to e-newsletters felt integrated and consistent.

 

 

Note: When working through a brand expression, we gather found images to serve as inspiration, and to convey the eventual intended direction of photography and design for the brand. This means that we may not own rights to the images seen here, and these inspiration images are for placement only and never used in any actual work produced following the brand expression process. To learn more about brand expression, read this post.

ClientLennard TaylorProjectBrand Expression