CHALLENGE
Respond to global surge in awareness of refugees and immigration by developing a professional and credible brand through an inspiring informational brochure and informative annual report.
INSIGHT
A brochure-and-folder package was developed to meet the immediate needs of the Annual General Meeting (AGM), and ongoing need for an informational leave behind. The brochure was warm, personal, and optimistic, with bright washes of colour, engaging photography, and moving stories. For the AGM, a folder pocket housed the annual report, which was designed and produced in a simple format that can be easily updated in the future.
RESULTS
The package was well-received at the AGM and met both needs of the organization. The piece positioned MIIC a credible and crucial resource in need of ongoing funding and support.
ClientManitoba Interfaith Immigrant CouncilProjectBrochure/Annual Report Package