St. Vital Centre Spark

Showcase original fashion and lifestyle content that empowers and inspires shoppers; position St. Vital Centre as a fashion resource in Winnipeg.

Our ongoing content creation for seasonal campaigns and social media saw high levels of engagement, and a direct correlation to sales in the Centre. The positive response confirmed an opportunity for a permanent blog and regular content creation, to serve as an ongoing resource for shoppers, as well as bolster management’s relationships with tenant. We continue to create weekly content, managing all planning, writing, photography, and videography.

During the four-week launch campaign, sales in the Women’s Wear category increased 5.8% year-over-year, and overall sales went up 5.6%. St. Vital Centre continues to report sales increases since the blog’s inception.

ClientSt. Vital CentreProjectSpark websiteLinkwww.stvitalcentrespark.com