The Merchant Kitchen Social Media

CHALLENGE
Create a clear strategy for The Merchant Kitchen’s social media content that will create follower growth, establish a memorable online presence, and ultimately bring people into the restaurant.

INSIGHT
The Merchant Kitchen is a Latin and Asian street-food-inspired restaurant in downtown Winnipeg. Dishes are made to share and feature bold colours and flavours, and social media content needed to reflect that same exciting, vibrant tone and appeal to adventurous Winnipeg foodies and downtown event-goers.

RESULTS
A distinctive and memorable photography style and short, snappy captions match the fiery flavours and unique atmosphere in the restaurant. Five months after starting our work with The Merchant Kitchen, the Instagram account had increased by 250 followers. Followers continue to grow on both Facebook and Instagram, and strategic content raises awareness of specials and menus to ensure that the restaurant stays busy.