Re: Read

I recently dusted off an old text book from my college days — Armin Hoffman’s…


2B or not 2B … B2B marketers no longer have any choice

2B or not 2B … B2B marketers no longer have any choice

Social marketing has become an inescapable aspect of our daily lives. It’s…


The changing face of the Exchange District

The changing face of the Exchange District

In 1993, Fusion moved from my former business partner’s office building in East…


5 Reasons Content is the New Currency

Money can’t buy trust. But social media content can. As our friends at Ogilvy…


Not the same old, same old.

The other day, I was talking with one of my colleagues at Fusion about how much…


What Type of a person are you?

Once every week a bunch of bright sparks at Fusion huddle together to share…


The Zen of Painting

The Zen of Painting

I love working with watercolour paints - they have sometimes been touted as the…


Why your Social Media Return is Negative

Why your Social Media Return is Negative

A couple of years ago, a study revealed that 74% of CEOs think that marketers…


Let’s Get Really Social!

Let’s Get Really Social!

Near Field Communications, or NFC, is the real-life version of a Minority…