February 10, 2014
Re: Read
I recently dusted off an old text book from my college days — Armin Hoffman’s…
November 16, 2013
2B or not 2B … B2B marketers no longer have any choice
Social marketing has become an inescapable aspect of our daily lives. It’s…
September 5, 2013
The changing face of the Exchange District
In 1993, Fusion moved from my former business partner’s office building in East…
July 23, 2013
5 Reasons Content is the New Currency
Money can’t buy trust. But social media content can. As our friends at Ogilvy…
June 11, 2013
Not the same old, same old.
The other day, I was talking with one of my colleagues at Fusion about how much…
April 19, 2013
What Type of a person are you?
Once every week a bunch of bright sparks at Fusion huddle together to share…
April 4, 2013
The Zen of Painting
I love working with watercolour paints - they have sometimes been touted as the…
March 19, 2013
Why your Social Media Return is Negative
A couple of years ago, a study revealed that 74% of CEOs think that marketers…
February 4, 2013
Let’s Get Really Social!
Near Field Communications, or NFC, is the real-life version of a Minority…