Advertising on Instagram

Advertising on Instagram

Ads have recently made their way to Instagram, and we have mixed feelings about…


Cards Against Humanity - for Branding?

Cards Against Humanity – for Branding?

We have all invested time and energy developing our branding resources to use…


Does Controversial Advertising Sell Product?

Does Controversial Advertising Sell Product?

I recall fighting tooth and nail over some of the ideas my creative team would…


#BendGate

With the recent release of Apple’s iPhone 6 and 6 Plus, there have been floods…


Human Rights Museum

For Izzy (and Terry)

The Canadian Museum for Human Rights is opening this week (Friday, September…


#WorldCup

As the World Cup goes into a lull until the quarter finals, I thought I would…


Mobile Advertising Growth Monopolized

Mobile Advertising Growth Monopolized

Mobile seems to be the place that we’re all headed. And Facebook is the place…


Facebook's Declining Page Reach

Facebook’s Declining Page Reach

Facebook announced almost a month ago that it was further reducing the organic…


2B or not 2B … B2B marketers no longer have any choice

2B or not 2B … B2B marketers no longer have any choice

Social marketing has become an inescapable aspect of our daily lives. It’s…